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Personalized URLs: How Well Are You Using the Survey Page?
Written by Heidi Tolliver-Walker Print Industry Analyst One of the most powerful tools incorporated into personalized URL solutions is the survey page. How well are you using this capability? Are you...
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Six Ways to Add Value to your Print Sales
Written by Matthew Parker Print Industry Consultant In my last article, I talked about the need to sell value if you want to receive a better margin on your print work. But how do you actually achieve...
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Personalization: Is There an Acceptable Error Rate?
Written by Heidi Tolliver-Walker Print Industry Consultant Our family recently received a prospecting mailer from a well-known brand marketer. It was mailed in a full-color envelope and was name...
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Can Inkjet Do Direct Mail?
Written by Dustin Graupman Vice President/General Manager Ink Jet Business There’s a perception that inkjet can’t do direct mail and achieve the necessary image quality. Is that true? To answer that, I...
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The Need For VDP
Written by Howie Fenton Senior Technology Consultant, NAPL A recent article in Retailing Today entitled, “Personalization: The New Digital Shopping Experience” discussed research on consumers’ opinions...
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Is It Time to Cross-Pollinate?
Written by: Heidi Tolliver-Walker Print Industry Consultant Cross pollination isn’t just for gardeners anymore. It’s become common in the print and multi-channel marketing worlds, as well. The phrase...
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Why Multi-Channel Printers Should Learn About Productization
Have you ever tried to buy a computer online? I have found it to be a very painful process. The problem is that I don’t really know how to specify a computer. However, most computer companies assume...
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5 Cross-Media Trends Print Providers Need to Act Upon in 2015
By Ayelet Szabo-Melamed Product Marketing Manager, XMPie, A Xerox Company As 2014 comes to an end, chances are you’re starting to think about the New Year as it relates to work, family and friends....
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How To Create Long-Term Customers With Multi-Touch Print
Is the iPhone 6 on your holiday wish list? With the holidays nearing, there’s a good chance the iPhone is on your wish list, or perhaps the wish list of someone you’re shopping for. There is always...
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Not your Father’s Personalization: The Future of VDP Applications
The next time you go to your mailbox, take a hard look at what you bring in. Personalization today has reached a new level of mainstream. It used to be that the simple inclusion of your name, company...
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The Power of Personalized Video in Multichannel Campaigns
We’ve all seen the incredible stats on the power of video. By adding video to email and social media in a multichannel campaign, you can boost views, conversions, and shares dramatically. But what...
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Social Media Integration Doesn’t Have to Be Hard
According to the Direct Marketing Association’s Response Rate Report, the percentage of marketers using multichannel marketing is on the rise, and the channels they are using most are direct mail,...
View ArticleHow to Sell Personalization Effectively
Have you ever lost the will to live during a presentation? That’s what happened to me when I received my first presentation about personalization. I was shown a lot of complicated flow charts that...
View ArticleSpecial Book Puts On-Demand Personalization to Work
There’s a reason personalization stays on the marketer’s radar. People like it. Customers prefer personalized information. One study found people were 40% more willing to buy from suppliers who...
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Jubels Transformation Into Omni-Channel Marketing Provider
Guest post by Kerry Regan Jeroen Van Druenen, President and CEO, Jubels “We don’t want to produce mass offset printing. We want to make communications work for our customers and for their customers and...
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